REQUIREMENTS

shape: clear quotes, clear notes (explanations) at the bottom of each pages with references, list of references at the of the thesis, list of acronysm,
clear explanation of key concepts at the end of the master thesis.
Perfect english.
Aknowledgement to Mr Jean Daniel Clavel et Mme CUDO

goal: be very specific
Answer the problematic, take care of cultural aspects
We can compare french and italian culture through all the thesis or develop a case
study through all the thesis

TITLE: Reflexion on Cultural impact in international marketing

How is it possible to enter the italian market for a french firm?

Subtitle: take an example of a French firm or a sector which had faced difficulties or suceed to enter the italian market .

1/
- Comparing both culture french and italian. ( use authors geert hofstede,hall, MRI (Mental Research Institute of Palo Alto Paul Watzlawick et Gregory Bateson).
- Analyze cross cultural problems in Italy (between young and old, man and
women, public and private sectors, between firms) and compare it with cross cultural problems in France

in addition we can use a table to explain

2/How is it possible for a french firm to make a marketing plan or establish a good marketing policy in order to enter the Italian market and succeed in this market.
We will particularly take care of cultural aspects.

- What kind of marketing tools are used in Italy (comparing to France).
we can make dinstinctions between consumers goods, industrial goods, raw material…..

- What kind of means is it possible to use to sell a french product in italy

3/case study ( a french firm in italy) which had been facing cultural difficulties through its marketing policy

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